When I talk about SEO techniques , what comes to mind? Programming codes, keyword research tools , scannable content… Or something else?
Throughout this content, I will show you that Search Engine Optimization (SEO) is a little bit of all of this and much more!
It is one of the most important poland telegram data parts of Digital Marketing and the sooner your company understands what the best techniques are, the sooner it will begin to reap the benefits of occupying the top positions in search engines.
So, without wasting any time, let’s get to the point!
Types of SEO
Whenever the subject is Search Engine Optimization (SEO) , I always make an analogy with a plantation. There is no one common ppc management issues who does not understand after that!
For your plantation to be successful — and bear fruit — in the future, you need to have at least two essential elements: good soil and good seed .
Without one of them, the chance of failure is high… And the same goes for SEO !
The structure of your website and blog is the ground and the content you publish is the seeds, which will develop into sault dataplants and become a source of income for your business.
One is not more important than the other: both need to receive continuous efforts, monitoring and improvements to !
And, to make it easier to understand and manage SEO for businesses, experts have divided the topic into a few categories. Take a look:
- On Page SEO : refers to the optimization of elements on the website itself, such as the quality of the content, titles and subtitles, the structure of the URLs, the use of keywords, meta tags, etc.;
Ensure the best possible results
- SEO Off Page : involves activities considered external to the website, such as building quality backlinks , co-marketing actions, mentions on social networks, among others;
- Technical SEO : this type focuses on optimizing the structure and performance of the website , including improving indicators such as loading speed, adaptation to mobile devices and the correct configuration of meta tags;
- Local SEO : This is a more specific case, aimed at physical businesses or those whose location has a strong impact on communications, and aims to improve local visibility in search results. This can be done by creating profiles in local directories and optimizing pages with relevant local information.
Each of these approaches plays an important role in maximizing your online presence and improving your search rankings . But don’t worry: this was just an introduction!
In the next topics, I will explain in detail which are the best techniques to apply in each case.
On Page SEO Techniques
Remembering that On Page SEO is the optimizations applied within the pages and texts themselves, see what are the main techniques to improve results in this area:
Keyword research (head tail and long tail)
Keyword research is a crucial part of SEO work, and its goal is to identify the terms that users are most likely to use when performing a search on a search engine.
It is important to know two concepts associated with this technique: keywords “head tail” and “long tail” .
The first ones are more generic and, therefore, the competition for the first positions is much greater, while the long tail ones are more specific and directed to a more niche target audience , generating high-quality traffic , despite the search volume being lower.