Do you have your own PPC campaign and think you have already used its full potential? By answering a few of the following questions, you may find that you can still significantly improve your ad campaigns . If you answer NO to any of the questions, the ideal solution would be to review the campaigns already set up and use the tools and options that Google AdWords offers. The budget you put into PPC advertising is very likely to bring you much more than before.
1. Have you already used the option of video ads within PPC?
Through the “AdWords” service, it is also possible to set up video ads, which are becoming more and more popular. With these video ads, you can decide where and when they will be displayed and who will see them. It is possible to use a YouTube video or create a new one in the TrueView format, where users also have the option of choosing which advertiser messages they want to see. These ads are offered on a cost per view (CPV) basis. They can be displayed on the Google content network and directly on the YouTube social network.
Google True View – 3 video formats:
In-Stream
In-Stream ads are shown at the beginning, middle, or end of partner videos (partners are YouTube users who have chosen to earn by having ads appear on their video). The user can skip these ads after 30 seconds.
In-Search
These ads are displayed in search results for specific keywords and are played only if the user clicks on them. Only in this case is the pay-per-view deducted.
In-Display
This format currently combines the previously used overlay ads and proposals from the sponsored video category. Ads are displayed alongside YouTube videos as part of search israel phone number data results or when searching within the Google Content Network. When linked to a YouTube account, there’s also the option to add a “Call to Action Overlay” button to your video with the option to click through the user to your website.
2. Are your ads set up to appear on the Google ad network?
The advertising network reaches a recreation emerges as a necessary tool for designers large number of users. However, it must be mentioned that the basis is the correct setting of the PPC campaign . Name the campaign first, then select the features you want, choose the language to target, choose bz lists the territory for which the ad should be displayed and consider which ad extensions would be suitable.