One of the strategies to improve the results of your online store is to enhance your relationship with your potential customers before the sale. Learn how to boost sales using the Inbound Marketing methodology.
One thing we advocate at RD Station is that any business can boost sales through customer loyalty and the work done through relationships with prospects or leads.
The reality of virtual stores or e-commerce cannot be any different. Even though this is a system where there is no direct relationship brother cell phone list at the time of sale, this cannot be an impediment to developing relationships with potential customers and visitors.
In fact, inbound marketing is about attracting visitors and prospects to your site, making your cost per customer acquisition (CAC) lower than traditional marketing.
For this reason, we bring you 4 tips to get started with Inbound Marketing in your e-commerce:
1- Start with a Blog to increase traffic of potential clients 4 tips to boost your
Content is the soul of inbound marketing, and to kick-start content production, a blog is one of the best tools. It’s your own communication channel through which you can measure results, and unlike link investing or sponsored ads, traffic doesn’t stop when you stop investing.
When you start producing blog more saleswith optimizationfrom the rodojacto funnel content, with topics related not only to your products, but also to the problems or pain points related to the purchasing process of your buyer personas , you reduce the cost of acquiring customers and the sales cycle of your products or services, especially when it comes to more complex products.
2- Create Landing Pages to start the relationship
Once you’re attracting an audience to your website, it’s important to start talking to those people.
Therefore, creating landing pages to offer related materials that delve deeper into the problem helps prepare potential customers for purchase.
Having contact with these people, in turn, allows you to identify leads and present them with more product or solution powder data possibilities. Accurate information will help create targeted campaigns focused on their needs.
All the information you gather will 4 tips to boost your be key to starting a relationship through email marketing campaigns, where you can offer related products or discount coupons, for example.
3- Start converting with Email Marketing 4 tips to boost your
And it’s no wonder: email marketing is one of the channels that converts the most sales.
However, simply sending emails to your contact base doesn’t guarantee a campaign’s success. Online stores, like other segments, must take special care with certain aspects to increase effectiveness and avoid wasting their efforts: