It’s been proven that each generation wants different content. Companies ne to adjust their advertising to suit Generation Z, who want more than just ads.
The key word that can define the ne s of this generation is: creativity. You ne to generate conversations through content. For businesses, in the age of social m ia and streaming, your creativity ne s to be platform-adaptive and able to transcend platforms.
What does Generation Z want?
PepsiCo’s chief marketing officer suggest : We should azerbaijan phone number library create content, not advertising. This is to get closer to consumers and invite them to chat instead of chasing them.
According to YPulse, only about a third of Gen Z remember a time before social m ia, compar to 50% of Millennials. There is a lot of content on social networks, but only 16% of Gen Z feel they are overwhelm by information overload, according to the “Command Z” study. These young people expect companies to express their identity in their advertising and content, and to connect with empathy and their values.
According to the “Command Z” report, 40% of Gen Z viewers said they want their favorite brands to create more content, compar to just 29% of millennials.
Tips for Reaching Generation Z
- Use exclusivity to your advantage: This generation is not loyal to through cooperation with insurance any brand, but chooses products bas on their campaigns or the creativity of influencers. However, if you show the uniqueness of your brand and promote the campaign on social networks, you will attract their attention.
- Don’t disrespect them: Stereotypes don’t really apply buying house b to this generation. Although they use social networks a lot, they don’t like to be “characteriz ” as being addict to technology.
- Go viral: Running a good online marketing campaign is your best bet for reaching them. Creating YouTube, Twitch, TikTok, and Instagram videos is more effective than making a TV commercial.
Creativity and empathy: If the storytelling is good, they don’t care if it comes from a brand.