Today, internet users are changing the way they search, and as a result, search engines are constantly evolving and adapting to this change. This has had a major impact on how searchers find content, and how content is ranked, which affects business SEO performance. Gone are the days when tracking keyword rankings was enough to measure your SEO success. With so many factors involved in achieving SEO success, it’s time to rethink your content and social media marketing strategy to keep up with the ever-changing environment. You’ll need to consider restructuring your content to get it to appear on the top search results.
Mobile searches dominate the web
Take a look at the ways search engines are changing along with the oman whatsapp number data people who search. We’ll discuss some considerations for improving your content marketing strategy in today’s changing search environment.
By 2019, mobile devices are expected to dominate searches. Many users do more searches on mobile devices than on other devices (such as tablets or desktop computers).
Key Considerations : In order for your content to rank highly and recreation emerges as a necessary tool for designers achieve SEO success, you will need to ensure that your website content is fully optimized for mobile. How do users absorb mobile content? Being mobile-friendly is central. Google expects websites to load within 3 seconds. Improve your site’s loading times by compres powder data sing images on your site and making sure that content is easily digestible. Huffington Post is a great example of a company that has leveraged its mobile web experience.
Their content is easily scannable, digestible, and ideal for users on the go. When you compare the desktop and mobile versions, the Huffington Post site is optimized to fit a small screen and also has less text on the homepage. As a result, readers can easily scroll through the webpage to find the content.
Voice search is changing the way people search the web
According to Forbes , by 2020, 50% of searches will be done by voice. Voice search is drastically changing the way people search the web. This has been made possible with voice assistants such as
Google Home, Alexa, and Siri. As a result, search engines like Google are placing greater emphasis on voice search optimization.