It is worth mentioning that this rule was only valid for texts included in the image itself. Captions of posts and publications on pages are not included in the count.
Social media always values user experience. After all, time spent on pages and interactions with content are important factors for people to continue using these platforms and, consequently, be reached by ads.
By observing the interactions and responses
The public, Facebook realized that ads with texts that took up up to 20% of the images performed better. This then became a rule for the platform, which in some cases even blocked the accounts of companies that did not comply with these parameters.
What are the exceptions?
It is worth mentioning brazil email list that there are some exceptions to the application of 20%, such as:
posters for movies, concerts, sporting events and music festivals;
album and book covers;
product images;
screenshots of games and applications;
infographics;
comic strips and cartoons.
What has changed?
Facebook advertisers have started
Receiving messages from the platform itself announcing the end of restrictions on ads consisting of content with more than 20% text.
Although it is no longer a Facebook rule, the 20% limit is still considered a good advertising practice. This way, you can create ads that interest your audience and lead to conversions. Posts with this percentage of text over photos still achieve better performance.
For this reason agb directory it is worth using Facebook Text Overlay, a tool that calculates the percentage of text in relation to the photo. This analysis helps the designer to rethink the art, so that the reach and conversion are satisfactory.
How to reduce 5 best wordpress migration plugins the text percentage in Facebook ads?
If you thought of the ad and designed it, but couldn’t fit it into the 20% and don’t want the performance of your art to be affected because of this, it’s worth applying some practical tips to solve the problem.