Open rate (in English “open rate”, often stat only as “OR”) is a basic e-mailing metric that plays a vital role in evaluating whether the campaign was successful or not. Therefore, it deserves a separate article so that you know everything you ne to know about it. Brief, clear and to the point. So let’s get to it.
What is open rate?
This parameter shows how you manag to engage the r swen whatsapp number data ecipients and what percentage of them open your message .
How is it calculat?
You get data on the opening rate automatically in any e-mailing tool . He finds it using this formula:
(number of messages open ÷ number of messages deliver) × 100.
It is important to know that the open rate is calculat only from deliver emails . For example, if you send 20 messages as part of the campaign, 10 recipients read it, but 5 of them do not receive the email for any reason, the statistics will not spoil it for you.
The opening rate in this case is (10 ÷ 15) × 100 = 66.67%.
Open rate is a sort of indicator of whether your campaigns and emailing are generally heading towards success or vice versa.
Above all, a high open rate shows that you write good email subjects that your recipients want to read and open. It can also mean good segmentation of contacts or a well-chosen name or e-mail addre inweb specialists have their own database of sses, as you instill trust in your audience.
However, a high OR also has purely motivational effects. It gives a clear signal that your efforts and time and financial investments are meaningful.
On the other hand, a low opening rate indicates that somet rich data hing nes to be work on . On subjects to make recipients more interest, on segmentation so that you can send them more personaliz offers, or perhaps on an email address to show a more “human” face. For example, if you use no-reply emails, which we discuss in this article .
Why is open rate so important?
In short and well, a low open rate means that if you don’t change something, you most likely won’t reach your goals.
Therefore, this metric nes to be monitor regularly, continuously evaluat, and e-mailing constantly optimiz bas on the data obtain.