Last week we had, let’s call it the first round with a client where I presented results of a market study for Amazon. It didn’t go too well because the client was unhappy. I already announced that we were going to turn the matter around and I was pretty sure that we were going to get it. I’ll give you the result now: we got it.
Things that changed from the first to the second presentation
It wasn’t too difficult either, to be honest. There were three main points of criticism.
Background noise: the meeting started at 5pm where I was already the only one in the office. It was totally quiet and consequently there email data was no background noise of someone preparing boxes to send to Amazon.
Learning from all this
It was the first time we offered a market study moving from tactics to strategy for Amazon for a client. As always, when you initially make mistakes, you learn.
The analysis tools are not made for this: Helium10, Junglescout, etc. are made to perform an analysis at a product level and not to summarize a market. This made it necessary to tweak a lot of data and invest more time in the data processing part.
You cannot do things by giving a 6/10: it was a complicated week when I had the first meeting. I did not put in all the effort I knew I would be able to put in. Not giving my best is a mistake because you do not make the best possible impression.
Improve the briefing process
here we are failing with more than one client. Understanding powder data what the client wants is key to being satisfied in the end. From this understanding comes creating the right expectations.
In short, for a service like the one we offered to be profitable, we would have had to charge three times what we have charged. I didn’t dare charge more, but now that I’ve learned from it, I’m clear that that was a mistake. When the need arises to provide a similar service, I’ll be able to defend this new budget with conviction. We now know what it takes to do things right from the start.