If you work with SEO , Digital Marketing or simply know the value of organic traffic, you understand how much a Google update can impact your results.
The constant changes in Google’s algorithms, especially Core Updates, have a significant influence on the positioning and visibility of websites .
So let’s see how to face these belgium telegram data changes with confidence and discover the best strategies to maintain your relevance online? Follow me!
What are Core Updates and how do they impact traffic?
If you think you don’t need to keep what is brand awareness? up to date with SEO, you’re wrong! You need to always be aware of the changes, especially the biggest ones, such as Core Updates .
Google Core Updates are significant updates to the search algorithm that can have a major impact (good or bad) on websites’ online traffic .
Basically, Google uses a complex set of rules to determine which websites appear first in search results .
It’s like a competition for space! Which brings to the digital universe the competition that already existed in traditional media, such as billboards, radio and TV.
These algorithms take into account hundreds of factors, from the relevance of the content to the ease of use of the website.
When Google performs a Core Update, it is essentially tweaking these algorithms to improve the quality and relevance of search results for users.
This means that after an update, some websites move up or down in search rankings, which directly affects the traffic they receive.
For example, an update business sale lead might prioritize sites with high-quality content or penalize sites with too many intrusive ads.
These updates are important because they ensure that users have the best possible experience using Google and find the information they need quickly and efficiently.
That’s why I reinforce: for website owners, understanding these updates and quickly adapting their SEO strategies accordingly is crucial to maintaining or improving their online visibility .
Regarding the impact on websites, a study was carried out that quantifies how the March 2023 update changed rankings and impacted certain URLs.
Sites like Wikipedia saw an interesting gain in visibility, with around 10%. On the other hand, sites like “urbandictionary.com” lost 61%.
After another update in November, there was a notable increase in the percentage of new URLs (that did not appear in the top 20) reaching the Top 10 of Google searches. In other words: displacing others that had been there for longer.
Semrush also noted that this percentage has risen to 12.75%, compared to 10.85% in August and 8.7% in March 2023!
Tip: SERP: what it is and how to use it to generate more leads
The pain of fluctuating results
You know that rollercoaster feeling, but in the digital world? That’s exactly how website owners feel when their search rankings fluctuate .
One day, you’re at the top, dominating the market in the digital environment .
The other feels like someone pulled the rug out from under you and you’re down there wondering what happened.
These changes can significantly affect the visibility of websites , affecting not only traffic but also business performance .
It’s as if, suddenly, the store that was on the city’s main street was transported to a hidden alley.
Frustrating, right? But don’t worry, there’s no reason to despair!
This is part of the SEO game and the constant dance with search engine algorithms — and there is a solution! That’s what I’m going to show you next.