Inside the Rainbow – 3 Pride Marketing Campaigns of Substance

June is officially Pride Month oman whatsapp number data
in many countries, and marches, events, and gatherings are in full swing across the world. This month marks the anniversary of the Stonewall (New York) riots on June 28th, 1969, an event that kickstart. What we know as the modern Pride movement.

The Pride rainbow colors are more than just a pretty logo and flag, however. They hold deep meaning and help spread a positive message of tolerance and inclusivity. As such, businesses are keen to show their support. However, they should take their efforts seriously.

Of course, when developing a Pride or LGBT+-centric marketing campaign. There’s ample room for fun and creativity. Just remember that plastering the rainbow across your website or adding the Pride colors to your existing branding alone isn’t enough.

 Levi’s: How Do You Show Up?

As a longtime supporter systems thinking in marketing
of the LBGT+ community and an advocate for gay rights, Levi’s actively gets involved with Pride month – and its 2023 campaign was no exception.

Championing the vital importance of authentic self-expression. The global denim powerhouse used a dazzling mix of high-quality video editing and a documentary-style approach to deliver its ‘How Do You Show Up?’ campaign.

Following six people from around the globe, photographer Liam Woods captured a mix of powerful messages from people with something important to say.

While each person is completely individual in their outlook to life. They’re all bound by boldness, bravery, and an authentic sense of self-expression. This message clearly aligns with Levis’s core brand values.