It’s easy to lose money on the Internet because the competition to capture even two seconds of your ideal audience’s attention is extremely high — and getting noticed is expensive!
Even when there is a visibility strategy in Digital Marketing involving organic (non-paid) traffic, it is necessary to invest in advertising because there is no other way to reach the right audience: you need to go where your audience is .
But as easy as it is to bleed sweden telegram data money on the battlefield for people’s attention in the digital universe, it doesn’t mean you should go through it!
Understanding the ROAS of your Digital Marketing strategies is important because, knowing how to measure the effectiveness of your campaigns, you can choose to:
- Achieve fantastic results what is brand awareness? by investing more resources in actions that really make a difference;
- And stop wasted money before ineffective campaigns become a spending black hole!
That’s why I’ll show you:
- What is ROAS;
- How to calculate your ROAS;
- The difference between ROAS and ROI;
- And how to increase your ROAS in three steps!
It’s time to protect your business!
What is ROAS [Meaning]
Like most acronyms in south africa numbers Digital Marketing , ROAS comes from English and means “Return on Advertising Spend” .
Or “Return on Advertising Investment” in good old Portuguese!
ROAS is a metric : a number used to measure the effectiveness of online advertising campaigns (Paid Media) in Digital Marketing.
In practice, ROAS shows how much your business profited from a given advertising campaign compared to how much you spent to run it on the Internet!
ROAS vs ROI
Many people confuse ROAS with ROI — which, when translated from English as “Return On Investment” , means “Return on Investment”.
Even though both metrics deal with how much your business made in relation to how much it spent to generate that profit, they cover different topics:
- ROAS evaluates the specific profit of each advertising action in your portfolio of Digital Marketing campaigns (for the duration of the campaign);
- While ROI identifies all types of investments made by your company in a broader and more comprehensive time window, including your investments in a new team, a new supplier, or a new product or service, for example!
A healthy brand has good numbers for both ROI and ROAS — and that’s why I’m going to teach you how to calculate yours now!