Since ROAS reflects your business’s return on advertising campaigns, it is essential that you know how to identify the factors that influence the success of these campaigns .
The elements that tend to interfere with ROAS most frequently are:
- Targeting : the different groups within your ideal audience that you will be serving ads to, as running personalized taiwan telegram data campaigns to the right audience will always yield the best results;
- Advertising channels : where on the Internet your campaigns will be display, which will directly influence the segmentation of the audience they reach;
- Ad quality : which has to do with how relevant and persuasive your advertisements are in triggering the necessary reactions in your targeted audiences;
- And the seasonality of the year or market trends : which will improve the chances of ROAS expanding in email and sms marketing times when people are more open to ads (such as Christmas or Mother’s Day) or that take into account the latest internet trends (such as the most talked about series on Netflix or the latest outfit worn by the Kardashians).
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Strategies to improve ROAS
Keeping in mind the factors that most influence ROAS, it becomes easy to identify what to do to increase it: test and refine the tests !
The data gathered from south africa numbers these tests is essential to better understand your audience, the type of content that makes them react and the effectiveness of each element of your ads, including:
- The text of the message;
- The images and videos used to represent it;
- And even the platforms on which the campaigns will broadcast!
You will get different results when modifying each of the elements I presented above, but it all comes down to applying the information gathered in three universal components:
- Increase the quality of your campaigns (and the chances of them being click) by personalizing each ad set for each group of people within your general audience — where the more specific and relevant, the better;
- Use data from previous campaigns to improve the targeting of your ads and identify which content and calls to action (CTAs) tend to increase conversion within each group of people;
- And take advantage of Remarketing to take your campaigns with personalized ads to the right moment when your audience is aware of your brand — in which the warmer the audience is, the more chances you have of awakening the emotion or desire that will make them click on your offer!
Develop a testing methodology that fuels your quest for performance using real-world data because that’s where your ideal audience is — and your ideal audience is the one that buys what you sell!
Dimed: +254% in ROAS
A 254% increase in ROAS is the kind of result that can only be achieved by a multidisciplinary team: one that sees different contexts far beyond the numbers!
I am proud to say that this result was achieved by my team here at Orgânica for the same reason I decided to write this guide for you: growing and adapting is more than just a ready-made phrase for me!
Dimed is a company that distributes medicines and personal hygiene products to other businesses in southern Brazil and needed help expanding on the Internet .