“Internet marketer, do you have any cases?” clients ask when they contact us to create advertising campaigns or launch online promotion.
For such cases, I write cases of completed projects according to this plan.
Headline . Name of the business, product or service. What problem was solved and in which advertising network it was implemented.
Client . What the company does. Description of products or services.
If the client allows me to disclose details of financial and economic activity, I add business indicators: sales volume, revenue, profit from one transaction, cost of the application and traffic to Internet resources where the traffic goes.
Problem . For example, you need clients from the recent mobile phone number data Internet, increase website traffic, PR or community development in social networks. Which channels for attracting clients are already working and what is not satisfactory. Expectations from launching advertising or complex promotion.
Project . Cost of the project or individual services. 4 tips to boost your e-commerce with inbound marketing Objectives, forecast indicators and hypotheses. Duration of advertising campaigns.
Implementation . In which search engines or social networks did you launch advertising. What did you do and what promotion tools did you use. What difficulties did you encounter and how did you solve the problem.
Result Brief summary of the case – problem, solution, result.
If there is permission to disclose details, I post evidence: diagrams, graphs, reports, screenshots from advertising accounts and analytics services.
I provide key audience attraction indicators and promotion results from the business or owner’s point of view. I give recommendations on what to improve on the website, landing page or community (page) in the social network.
Conclusion . Internet marketer — I help japan data businesses find their clients on the Internet. Offer to order advertising setup or launch a comprehensive promotion. Button with the offer — Consultation .