Google’s top results can be considered the greatest reward when it comes to SEO. But what if you could get more clicks even if you’re not in the top 3? Yes, it’s possible! You can get more visitors to your website even if you’re not in the top positions.
All of this is thanks to how attractive your result appears to users. A prominent result, an image, or additional information will increase the likelihood of clicks.
When we talk about structured data markup, we’re referring to codes inserted into your website that are reflected in Google america phone number list searches as highlighted resources for users. In other words, they’re the most engaging items: rich snippets.
In this post, I’ll explain what they are and how their combinations can speed up your click-through rate.
What is Structured Data?
The term “structured data” isn’t exclusive to SEO. It’s a much broader concept than it might seem. As its name suggests, it refers to data that has some organizational structure.
It can be data of any type, stored in any structure. However, this is still a general overview. Okay! Let’s go a little deeper here.
Big Data and Structured Data
The concept of Big Data is based on the idea of a large set of information (data) stored for query in the cloud. That is, the ability to access this information through a global internet network.
Now imagine that Google has a gigantic data set, its own Big Data. It’s there that it searches for all the information on websites to build search results.
This technology is capable of searching the history of the company in new year cards diverse and accurate websites, regardless of how they are organized. When I say “organized,” I mean the amount of information on a given topic that each item in the database contains.
It may seem a bit complex, but don’t worry, we’ll explain it with an example:
When you search for ” size 40 running shoes, ” a whole process happens in just a few seconds. Google consults its database in search of websites with the best possible content to present in the results.
The more organized your websites are, the better Google will understand and display them when someone searches for “ running shoes .”
Google will look for identifiable aspects to help deliver more precise results. This pattern is achieved through structural organization . That is, when data is structured, the search becomes much more precise.
This technological mechanism always prefers organization and better definition. The more organized your website is, the more Google’s japan data tool will process all this information and deliver the desired intelligence.
Structured data and SEO
Search engine optimization doesn’t simply mean following search engine guidelines. It’s common to see SEO strategies aimed at attracting the attention of Google’s robots; however, users are just as important.
We must build a faster website and relevant content thinking about who will be accessing or consuming our text; that is, users .
I usually define SEO as ” delivering the best search experience to the user, regardless of device or time .” This isn’t a unique definition. Many SEO specialists understand it this way.
Deliver the best search experience to the user, regardless of device or time .
Considering these two points: Google and the user, Structured Data is optimal for connecting with our website. While we appear more organized to Google, we can stand out to users with additional resources.
At the beginning of the text, we talked about rich snippets , remember? This is where structured data comes into SEO .
Structured data, also known as Schema.org , can activate pieces of information for the user when marked up on the website.
Let’s look at the following example: