As you’ve probably already figured out, doing a semantic SEO analysis allows you to position your texts on unique, specific, or complicated queries . But that’s not all! There’s no doubt about it, offering a semantic field proves the Improve your natural relevance of your content to cambodia email list Google. This has been the case since the Google algorithm update known as Hummingbird and the search engine recommendations known by the acronym “ EAT .”
Another SEO advantage is that semantic research allows you to create a complete architecture for your site . By covering a given topic as a whole, you demonstrate your level of expertise to Google . As a result, when someone searches for something related to your topic, your pages are highly favored on the search engine results pages. To achieve this, you can either create a tree structure using semantic cocoons , or (even better!) define a keyword strategy by topic cluster .
🎛 How to do an SEO semantic analysis?
To be effective, SEO semantic analysis must follow a specific procedure. Here are 5 key steps you shouldn’t neglect!
1. Research keywords
Keyword research is always the foundation of any SEO strategy. To improve your search engine visibility, you need to determine the words that best represent your business and interest your audience . To make this effective, remember the 6 types of keywords in natural SEO !
- Long tail header : short search (maximum three words).
- Long tail : long search (more than three words).
- Semantic keyword (related to your key query).
- Event keyword (short-term visibility, linked to current events).
- Evergreen keyword (long-term visibility, imperishable).
- Local keyword (essential for geolocalized SEO).
2. Understanding the needs of the Internet user
During this phase, you must first precisely define your SEO persona . Obviously, it is only with a perfect knowledge of your readership that you inside the consumer’s mind: the power of neuromarketing will be able to meet their needs! Secondly, you want to understand the search intentions linked to the different keywords you have chosen. To do this, analyze the Google SERP while always keeping in mind the 4 types of intention hidden behind a query.
- Navigational search : to find a specific company or site.
- Informational research : most often in the form of a question.
- Transactional research : decision support for a purchase (product or service name).
- Commercial research : allowing you to make the best decision for a purchase (comparison, best price, etc.).
3. Write quality content
Now that you know your keywords and are aware of the user’s intent, you can write your content. However, it’s not a matter of doing it in a hurry! Indeed, the quality of your content is essential to please your reader and improve your ranking on Google . Offering quality content and optimizing the semantic field is therefore essential at this stage!
Additionally, you should take the time to structure your blog post or SEO text well and optimize your content for SEO . In particular, consider placing your key queries and offering variations of your main words in the hot zones of your buy lead content. In fact, correctly placing keywords is a major factor in your search engine ranking.
If you don’t think you have the skills to write great content or simply don’t have the time, don’t hesitate to delegate this task to a web editor !