Indeed, the structure of Know your readership your blog post is essential to achieve your goals . It allows you to:
- respond quickly to the query intent ;
- reduce the bounce rate;
- keep your visitor’s interest;
- improve your conversion rate;
- match Google’s ranking criteria ;
- increase your visibility on search engines;
- increase your SEO traffic.
But then, how do you write a blog post that achieves all of your goals? Despite popular belief, it’s not enough to dive headfirst into writing your italy email list content! There’s some preliminary work to do and a specific way to proceed . Below, I invite you to discover the 11 steps I use to properly structure a blog post .
steps to properly structure a blog article
Here, I share with you my approach to writing an SEO blog post . Before even starting to write, I take the time to do a preliminary analysis . Then, I write following a precise methodology. Finally, I take care of the SEO optimization . Here are the 11 steps I follow to structure a blog post!
1. Choose the right themes
When choosing the right topics, you need to consider two how much does it cost to set up targeted advertising on social networks factors: your area of expertise and your target audience . Your goal is to prove to Google that you are a leading expert in your industry and that you have comprehensive expertise on a specific topic. You also want to meet the needs and expectations of your audience .
To do this, I first start by thinking about all the topics that are relevant to the website I’m working on. If you’re lacking inspiration, don’t hesitate to get inspired by your SEO competition ! Then, I search Google for related search suggestions and other questions asked . Finally, I use the SEOQuantum tool to establish an effective topic cluster strategy .
After completing this analysis, you can compile all of this information into an editorial plan . This way, you can organize your upcoming actions and structure the work of your editorial teams. You can also use our SEO tool to create this document.
2. Find the keywords
Now that you know what topics you’re going to cover in your upcoming blog posts, you need to do some keyword research . To do this, you can use tools like Ubersuggest , SEMRush , or Ranxplorer . It’s also a good idea to look at Google’s SERP for inspiration.
My advice is not to focus solely on high-volume keywords . These are often extremely competitive . It will therefore be difficult for you to rank your blog post on these complicated queries, especially if your website is not very well known. Don’t hesitate to work on long tail and local queries to be visible on the first page of Google.
When writing your blog post, try to focus on a single keyword per text . However, if your content is comprehensive and well-optimized, it will cell phone data likely appear across a whole group of related queries . So, even if you haven’t targeted a keyword with a thousand monthly searches, you can still attract significant traffic thanks to dozens of words searched only ten times per month.