The e-book is an ideal tool for building a database of e-mail addresses. If you want to expand it regularly, offer a free e-book… well, whatever. Your reward for it will be an email address with which you can continue to work. We will advise you on which tools to use to promote your e-book.
Free e-book and what to watch out for
As we mentioned, an e-book is a perfect lead magnet. And the goal of lead magnets is precisely the collection of e-mail addresses. The basic building block of your email database is to offer anything sweden whatsapp number data that your target customer will appreciate, find useful or provide new information to. If you succeed, he’ll be willing to barter – he’ll give you his email in exchange for your lead magnet. In addition to the e-book, the offer of a discount, free postage or shipping, VIP membership with certain benefits or perhaps consulting exclusively for registered users is a good attraction.
The e-book is suitable for use on thematically narrowly focused websites. If you have a more general website, a more specific e-book probably won’t appeal to all the readers you offer it to. A pop-up windo inweb specialists have their own database of w offering irrelevant content may even be annoying to them. But there is a solution. What kind? Read on.
Personal data protection plays a significant role in sending messages to s uk data bscribers. However, we will advise you of 2 possible ways to offer an e-book in exchange for an e-mail address without getting into trouble with the law:
Give users a discount – offer your e-book for a certain amount or for free if the user signs up for your emails. This will make him your customer and you can send him based on legitimate interest.
GDPR is not a scarecrow, but be cautious
Try double opt-in – send only the e-book per email. Only after the user shows interest and gives you their email address do you send them a checkbox with a button where they can agree to receive your next messages.
Delivering content for email on your website and how to do it
There are several ways to deliver the content you offer via email to the prospect.