The fourth video in the “What you ask us” series is about content marketing. If you are thinking about creating content (articles, videos, infographics, e-books, etc.), watch it, or at least read its brief transcript below the preview.
When is it worth creating content?
Content creation can be a great way to do internet marketing. With its help, you can attract a potential customer at an earlier stage of the purchase decision, that is, when he does not yet know that he will need your product or service. You will build a closer relationship with a potential customer than your competition, and higher tr thailand whatsapp number data ust in your brand may subsequently lead to a decision to buy from you. In addition, the undeniable advantage of content is that once you create it, it can bring you customers for a long time.
You have weak competition in terms of content (few people write strategies are not mutually exclusive about your topic, make videos, etc., if they do, the content is of poor quality).
It is a long-term product/service – to use the potential of the content t uk data bring customers long after its creation. Performance advertising is better for products with a short life cycle.
You have time for it . The results of content marketing do not appear immediately, you have to wait at least 3 months for the first results, even a year for the big ones.
You have the means to do it .
It is not only about finances, but also about knowledge and human potential (people in the company who will help create and promote content, or some reliable external partner). It is important to create content with added value, better than what others can offer customers.
Your customers have an ideal a longer buying cycle – they make decisions, it is important for them to choose the right company and product.