Here’s the second video in the “What Are You Asking Us” series! In the second post in a series, we focused on what to send in emails to collected contacts when you run email marketing. However, don’t expect any universal solution, you will have to put your hand (and especially your head!) to work…
If you send frequent sales emails to your entire accumulated database of contacts, there is a high probability that people will start to ignore you or unsubscribe over time – but you know that yourself. What worked temporarily suddenly stops. Recipients of bulk emails are increasingly allergic to anonymous sales emails.
to realize who we are sending e-mails to ,
send different e-mails to different segments of your contacts (sort uk whatsapp number data your contacts according to what they are interested in, what buying stage they are in, whether they are customers or not, what they bought, etc.),
send non-sales e-m ot ready to buy (t account-based marketing must tailor the message to the decision maker ey should be full of interesting content, they should help them, offer them something free and introduce them to you, only sometimes it is appropriate to intersperse them with an interesting sales offer and only when , when a potential customer shows interest in somethin uk data g, to sell),
involve e-mail marketing automation, i.e. set up smart e-mails that are sent based on preset rules (for example, according to time, goal completion, page views, form filling, etc.),
So how to go about it right? The following has worked for us at Včelište and for our clients:
ask what people would like to receive, or offer them the content for free and. Based on their response, find out their preferences for other offers (it is good to compile. Aa questionnaire or offer something specific for download),
set goals for each mailing as well as longer-term goals. For e-mailing (in the process, it is appropriate to check them, measure them and stick to them).