In a series of articles, Capterra has analyz the effect that the current economic situation has had on consumers, with 95% of respondents indicating that they have notic an increase in the price of products and services in the last year , and 90% also indicating that they have chang their spending and saving habits due to this context.
This article investigates the type of technology
That consumers are using to cope with this economic situation. Do they use platforms and apps to compare prices or alternatives to products and services? What type of technology that helps save money has increas its use due to this context? Among other questions.
This report can help businesses identify the type of platforms and apps consumers are using to find and purchase products or services, in order to increase, optimize or i oman whatsapp number data mplement their digital presence on them. For example, positioning products or services on product comparison platforms, using social mia reach to attract potential customers or developing an email marketing campaign to promote discounts to current customers.
For this report, Capterra conduct an online survey in Mexico during April 2023. The selection criteria for participants is as follows: they must be residents of Mexico, be between 18 and 65 donors – what to pay attention to when ears old, and be in charge of or share household expenses.
In Capterra’s study on changes in spending and saving habits , it is rep loan data ort that consumers in Mexico have taken different measures to face the current economic situation, for example, looking for cheaper or generic products, stopping buying or buying fewer products from certain categories.
Online shopping vs. in-person shopping: in which aspects one or the other form is consider better
Researching, discovering, and comparing new products or services can be done both in-store and online. Study participants point out the main aspects of the shopping experience that they believe are better in-person or online.