Leaving philosophy aside and returning to a more pragmatic reality, a perfect Landing Page would be the page to which we direct traffic and where all visitors carry out the action they were expected to do: convert .
If a Landing Page is perfect… who is it perfect for?
In this sense, most of the articles on this topic that you find on the Inter whatsapp data net refer to the elements that it should have:
Headline with a title to clarify your unique campaign proposition.
Powerful image that puts the product or service into action.
The benefits of your offer or features.
Testimonials to give credibility.
A seductive Call-To-Action .
These are the elements that you or your marketing team should consider when organizing the information on your landing page. Well, that’s fine as a starting point, but in today’s global and highly competitive digital markets, it’s foolish to settle for just this information . The real question to figure out is: who is a particular landing page really perfect for?
A perfect landing page only exists for those who visit it
If the goal is to influence other human beings and impact their purchasing decisions, we must first understand who they are, what their expectations are and how they see the world.
When creating your page, it is key to understand that a perfect landing page only exists for the person who visits it, not for the person who creates it. Put yourself in your audience’s shoes and think about their needs, not yours.
Landing Page Optimization: Bringing It Closer to Perfection
This would perhaps be the most appropriate title since nothing can guarantee that you will achieve perfection with your page, but it will be of great help to you in optimizing it.
First of all, it is key that you understand and know who will visit it in order to know where to aim. Also, put egos and confirmation bias aside, start researching and measuring everything with a dose of skepticism . This is essential because it will allow you to improve the page and bring it closer to perfection.
We won’t go into the process of optimizing a Landing Page ( which you can find in this guide ), but we will see how to study your pages to obtain prior information . Are you ready? Using this technique . A you will be able to understand exactly turkey data what is happening on your Landings.
Marketing instinct: Qualitative and quantitative measurement
Research involves finding enough information to be able . A to measure brand off taiwan store opens and determine if the path you are taking . A is the one that actually leads you to a Landing Page that increases your conversions.
To do this, you will need some tools that allow you to measure quantitatively and qualitatively (and it will not only be Google Analytics). At this point, your instinct and experience play a very important role.