While it’s easy to find topics and questions relat to a topic using tools like AnswerThePublic and AlsoAsk , one of the biggest challenges is how to frame those questions.
Where does one article end and another begin? What constitutes a relevant part of a topic cluster and what stands alone?
By starting by grouping similar questions together, you can quickly form the basis of an article. Arranging queries, prepositions, and other long-tail search terms together by common themes will give australia phone number library you a range of different content ideas that form part of a larger cluster. The most clear-cut topic clusters should become apparent through critical thinking. Once you have creat your list of article ideas, you ne to think about how they relate to each other. There are a few different types of content clusters, such as:
Step-by-step guides: A long guide, such as a technical SEO guide, can be broken down into multiple detail sections to create content clusters. This will create a linear relationship between Part 1, Part 2, and so on.
Monthly Calendar:
Each monthly entry will form part of a topic cluster. This will also look linear, and the user will move from one section to the next.
Thematic Set: A group of things that share a common essence and work well together. For example, a set of recipes that contain a specific ingr ient or a set of case studies covering a certain industry. The relationships between these may be more complex, but they still form a valid set.
All of these show clear relationships that will form a very google tools worth knowing strong cluster. They will also benefit from an overarching pillar page to house them all and tie the broad topics together.
If you have ideas for topic clusters, but the relationships between them aren’t very clear, create a map of how they link together. If you find it difficult to draw a relationship between one topic and another, it may not be a good fit for your cluster. Any orphan content should be remov or consider part of a different topic cluster. These relationships will become your internal linking strategy. Google uses contextual links as a frame of reference, so it’s important to use relevant anchor text when linking to other parts of a topic cluster.
Why are pillar pages so powerful?
Pillar pages are powerful because they show the depth and buying house b breadth of knowl ge about a topic. If you execute them well, they help demonstrate your expertise because you consistently publish high-quality content about a topic and show that you understand how those topics relate to each other.
This is an authoritative pillar page on Search Engine Land that combines a ton of relat articles, relat questions, and entities to create the leading resource for a broad range of keyword SEO. It’s more effective than a single-page article about SEO because it helps tag readers to other relat topics and helps answer the next question they might have, rather than having them search again.