Influencers: fad or Even if you’re not an Internet or social mia guru, you probably still have one more famous person in your circle of “friends.” Some would say that influencers are really spreading like the flu and soon half of Lithuania will be call influencers. However, an influencer literally means a person who has an influence, and it seems that this trend will only increase for years to come.
Moreover, to be fair, opinion makers
Have already become not a novelty, but a huge part of the usual marketing strategies. So where is this ship of opinion leaders head? Is the influence of influencers decreasing? It is no secret to anyone, and to many it is even self-evident, that a photo of one or another famous lady with a recommendation to use one or another product is advertising. And it pays quite dearly.
Therefore, when carrying out this type
Of marketing, the main challenge is not to chinese overseas africa number data find the right person, but to “hide” open advertising, because the audience is becoming more and more cunning and does not take the bait anymore. For a successful project with an influencer, it is very important not to follow fashion and not to ask for blind advertising, because people’s engagement with directly present products is decreasing. However, opinion makers are becoming more and more influential in lifestyle topics: how to be slim, how to be beautiful, how to be happy.
It is likely that the beautifully packag
Marketing on these topics will definitely bear powder data sweet fruit for some time to come. Areas of influence More than one market research reveals that the influence of influencers is greatest among those age groups that are most active in sales management the social space – from teenagers to 25-30 years old. After that, people’s engagement continues to decline. Therefore, the marketing strategy involving influencers should not be plann according to the customer’s wishes, but according to the client’s nes and the audience for which it is intend.