You might not consider using Baby Yoda or a sad Pokemon as part of your digital marketing strategy. Either way, a GIF (also known as graphics interchange format ) is one of the quickest ways to share information visually or to identify feelings (or funny elements!) that are prevalent in pop culture.
How are GIFs us in digital marketing?
According to Giphy, a company that provides its clients with GIFs for social mia posts and mexico whatsapp number data messaging, the most view GIF in 2021 was Stanley’s stoic expression from the American series The Office . Altogether, the top ten most popular GIFs of 2021 were view more than 4.5 billion times.
GIFs surely have value since Facebook’s parent company Meta bought Giphy in 2020, and despite questions from antitrust authorities in the UK, Meta is still fighting for the right to keep that company. Interestingly, Giphy has never charg for use of its apps and does not use an advertising model.
So what are GIFs? They are image files that support inweb specialists have their own database of both animat and static images, often reflecting feelings or actions. They are a highly visual mium for sharing quick bits of information (up to 6 seconds) that repeat automatically and lack the use of sound.
If accessibility is a core part of your company cell p data culture, consider using alt-text attributes or captions with your GIFs. GIFs cannot encode their highly visual content via text, so this makes them a complex mium for people using an accessibility tool. Properly naming a GIF file and properly describing images in alt-text is a good alternative, and contributes to accessibility and search engine optimization (SEO).
As part of a social mia marketing strategy,
It’s all about engagement and interaction. GIFs can be funny or practical, and they’re easily add to an Instagram story or embd on a web page. Since people view GIFs primarily on small screens, it’s important to ask yourself if it’s the best format for the message you’re trying to convey. After all, you want users to see, understand, and share the content.