A 60% weighting at the level of contribution margin with products of our own brand is very good but we must not be fooled. There is still a major problem. These sales come 99% from Amazon.
1 The problem of our dependence on Amazon
2 Ebay as a second option
3 Redirecting traffic to our Shopify store
3.1 Influencer marketing
3.2 Google Ads and Shopping
3.3 Meta Ads
The problem of our dependence on Amazon
Where the focus is, there is success. That is why right now sales are evolving in such a way. Amazon has been the focus for years and that is whatsapp data why we are doing relatively well on this channel. It is not the only thing we want to do and we do not want to depend on Amazon so much.
It is a great risk to have so much dependence so we have to create powerful alternative channels.
Ebay as a second option
We have to put more focus on Ebay and more or less it has worked for us. It has not been something wonderful either but sales have come in. The option of advertising on Ebay and then paying a commission per kenapa harus menggunakan wificolony? sale has yielded results. The problem here was that after a while and analyzing sales we realized that we barely made any money. We were getting customers, which wasn’t too bad either.
Redirecting traffic to our Shopify store
As a result we have turned off the ads on Ebay. We have also eliminated the “savings packs” from there. When Ebay buyers ask us about it malaysia data we tell them that they can find them right now in our store. The cheapest way has to be to buy in our own store.
Influencer marketing
Here we are now at 15 influencers but 0 in terms of results. It is clear that we cannot do everything and we are not doing this with strength. I still believe in this issue but we need to give it more time than I thought. We have to continue increasing the relevance of our brand to be more attractive for this type of collaboration.
Google Ads and Shopping
We have it pending and the time has come to take action. It is also something that we can do “in-house” since my wife provides services to clients in this field. We have to get our act together and take action.