In the previous article ” Quickly understand what is A/B Test “, we have explain what A/B Test is. So how does A/B Test measure the goodness or badness of A or B? This should be defin according to the situation and nes. It can be high click-through rate, high conversion rate or high traffic, etc.
This explanation is very vague, so we use
Facebook Facebook Ad – A/B Testing Demonstration Case When advertising on Facebook, we can select our marketing objectives in the ad management tool. Here we use the traffic ad as an example:- After selecting “Visits,” click “Create Split Test”*. Then, click “Continue.” Then you will see the “Variables” option, which includes “Creative”, “Delivery Optimization”, “Audience” and “Placement”.
In this example, we choose “Creative”:
As for the audience, our settings are: (For reference only, so that beginners can set it. Don’t be discourag by not knowing how to set it and can’t keep up.) – Region: Malaysia (If your business is regional, you can subdivide it into states truemoney database or cities. For example: Kuala Lumpur, Selangor.
Cheras or Kajang) – Age: 25-34
You can choose any age group you want to face– Gender: Unlimit – Language: Chinese (Try to filter out foreigners) – Segmentation: Website (Try to filter out customers how to get to the first place in the search? who are interest in the website) Once you have set your audience and ad budget, click Continue.
You will be taken to the creative creation page
Where you will see the ad format options: (This example chooses “Single Image”) Before uploading the ad photos, our designers have prepar two pictures. You will tg data find that the designs of these two pictures are exactly the same, with the difference of “five minutes” and “ten minutes”. Because our purpose is to see if customers ne faster and shorter information.