Email Marketing, faster and cheaper than traditional mail
Whether to continue using traditional mail or switch to email marketing is one of the doubts that small businesses still have, but there is an increasing tendency to abandon traditional mail, with email marketing taking over.
The world is online, so is your email.
The number of users with access to the Internet has paraguay email list 230751 contact leads grown exponentially. In the last decade it has gone from 360 million users to 2 billion users, that is, it has increased by 444% worldwide. So we can say that the world is becoming more and more online.
Whether you continue using traditional mail or switch to email marketing, there is an increasing tendency to abandon traditional mail.
The advantages of this change that we can find are:
It is much faster to both draft and launch a campaign with email marketing. Unlike a regular mailing, which takes a longer or shorter time to prepare (approximately one week), email marketing can be ready for distribution in a matter of hours.
Email marketing allows for testing , that is, it allows you to test a new message if you need quick results, and you can check its effectiveness on a small group of people.
It is cheaper , it gets cheaper the more emails you send. You can send several hundred emails for just one euro, but a letter can cost more than 50 euro cents if you take into account the envelope, paper, postage and handling.
Added value snapshot with more information, as additional email marketing consulting information can be collected from the public. Obtaining customer data, behaviors or preferences in a fast way is something that a printed piece cannot provide.
Therefore, email marketing is the medium that tends to survive in the online world we live in.
Advantages of Email Marketing, these are the main ones:
Low cost : Direct delivery via email will allow you to save costs both in printing or courier services, as well as in advertising agencies.
Great segmentation : Email has grown by leaps and bounds, today, everyone has malaysia data their own email address. It is very personal and direct, so it allows for great segmentation so that we can send the perfect message to the right user, guided by their sex, their age, their tastes, their clicks…
Speed : Allows you to send any information to any part of the world in seconds.
Format flexibility : The support is unlimited, with many artistic and creative possibilities. You can add videos, graphics, lyrics, sounds, direct links, music…
Easily measurable : One of the strengths of the Internet is that it retains all. The information and all the movements of the users are recorded, both for good and bad. In the email support it is also possible to know all the movements, and these will allow us to know in real time who has opened the email, who has clicked. At what time… Thanks to this we will receive a response, which we can analyze and measure. To check if the campaign has been successful and if our communication is going in the right direction.