Imagine if every japan whatsapp number data
employee in your organization became a passionate advocate for your brand, sharing their unique perspective and amplifying your reach online.
Employee advocacy is more than a buzzword: it’s a powerful strategy to leverage your company’s individual voices to build brand presence, connect with new audiences, tackle social issues, and even help achieve your business goals.
In this blog, we’ll uncover the benefits of employee advocacy for both companies and employees, guide you through how to do it, and share best practices from top brands.
Ready to turn your team into your most valuable marketing asset? Let’s get start.
What is employee advocacy?
Employee advocacy how can a company build
is the promotion of a company by its employees. Employees can advocate for the brand through their own personal social media channels, or through word of mouth and other traditional networks. With 50% of employees already posting about their organizations on their channels anyway, it makes sense for organizations to leverage this opportunity.
More than 30% of high-growth firms have implemented employee advocacy programmes, according to Neal Schaffer.
An employee advocacy program can be as simple as employees re-posting their organization’s posts, recommending its products or services, or creating their own posts to show the brand in a positive light.
What are the benefits of employee advocacy for a company?
Employee advocacy egypt data can bring many benefits to a business.
- It puts a human face on a brand: Employees may share success stories related to their work, and showcase how the organization helped them achieve their goals. This helps amplify a positive brand message from trusted (human) sources.
- It increases reach and awareness: Employees can become brand ambassadors, engaging with the company’s social media content by liking, commenting on, and sharing the content. 65% of companies that implemented employee advocacy programs had an increase in brand recognition, according to LinkedIn.
- It enhances credibility: Messages shared by employees often have more impact than those coming directly from an organization.