One of the most interesting things about Digital Marketing is that, unlike traditional marketing, practically everything is measurable. This includes your Native Ads campaigns: if you
set them up correctly, you will know some information such as:
• many people saw each ad;
• Ow many people click on the ads;
•Many people convert on the Landing Page;
• What was the cost of each conversion;
• How much revenue the campaigns brought
In this chapter we will show what should be analyz on two levels: metrics directly relat to the campaign and metrics relat to the company – mainly marketing and sales numbers.
Which metrics to analyze in the campaign
At the campaign level, we germany email list typically look at ad performance metrics. These are metrics that are more directly link to the total cost of the campaign. Optimizing these numbers means directly addressing direct campaign costs, such as cost per click. The most common metrics for analysis are:
Impressions
Impressions is the total number of times your content appear on a website. Each time your content link is display, it is count as an impression.
CTR
Click-through rate determines the percentage of visitors who click on your content. CTR is calculat by dividing the number of clicks your URL receiv by the number of impressions or times your content was display (i.e. clicks impressions).
Clicks
The total number of clicks your content receiv
Average CPC
The average rate you pay for each click on your link. Average CPC is the average amount the advertiser charg, calculat by dividing the total cost of your clicks by the total number of clicks.
CPM
CPM is the cost per thousand collateral examples you must use:sales impressions of your campaigns.
CVR (Conversion Rate)
is the percentage aero leads of visitors who take a specific action compar to visitors who take no action after clicking on your content.