Writing quality articles on a regular basis can be a great SEO strategy that will get your website high in the SERPs (search engine results page). But how to stand out from the competition, where to get ideas for new content and what keywords to target your subpages? In today’s article, you will learn how to combine writing quality articles with search engine optimization so that readers and search algorithms love you.
Offer your visitors what they can’t find anywhere else
A great and still little-used strategy in the Czech Republic is to focus on the longtail – rarely searched keywords with low competition. Longtail does not necessarily mean that it is a longer, compound keyword (although it often is). In short, you target those that are searched for less, but represent a very specific query to the se taiwan whatsapp number data arch engine. Instead of the keyword “drones” or “facades”, you are targeting the terms “drones for aerial thermography” or “spruce wooden facades Prague”. The mentioned strategy has two main advantages. The first is the much faster promotion of sites targeting the longtail on the Internet, which is especially beneficial for start-up sites that would have a hard time promoting themselves on high-competition keywords.
The second advantage is that a customer who is already looking for a very specific product or information is likely to have a real interest in buying a product or service. A person who only enters a donors – what to pay attention to when asic keyword into a search engine is probably just looking for general information. If you provide detailed information to a potential customer that they can’t find anywhere else, they are very likely to end up buying from you. It is best to focus on longtail SEO in articles in an e-magazine, blog or directory, it does not have to be part of your text on the main page. Of course, if you sell something really un uk data que, for example hyperspectral cameras in the Czech Republic, your main keyword will probably be longtail at the same time.
Keywords should not be distracting in the article
SEO specialists and consultants often argue about the optimal density of keywords in an article. In reality, there is no binding rule or universal formula. But there are rules you should follow. The main keyword should definitely appear in the title of the article and in the meta description.