If you can, quantify your goal. If your goal is to get more visitors and page views, what are the numbers you’re aiming for? Are you aiming for an average of 2 page views per click? 5? If you want Taboola users to purchase your product – how much are you willing to pay per conversion / what is your CPA (cost per action) target? $20? $50?
Reminders
• You may have multiple goals in mind when running campaigns
• You may run multiple denmark email list types of content in your campaigns;
• Different campaigns may have different goals;
• Your goals may change over time, and that’s OK! Just remember that you may ne to update your optimization strategy with new goals.
ebook_taboola_native_ads-3Where to take visitors?
When someone clicks on your ad, they should be direct to a location, usually within your company’s website. The mistake that many companies that start advertising without a defin strategy make is taking these people to the website’s homepage, that is, a page that is not dicat to the offer “promis” in the ad.
Therefore, whenever you make an ad
even an email campaign for sctivities that are simple or a post on social mia – the ideal is to take visitors to a Landing Page, or a page focus on delivering what the ad promises. In a literal translation, we can say that a Landing Page is a landing page. In practical terms, it would be a page design with a greater objective aero leads conversion. When we talk about converting your visitor into Leads, Landing Pages fit like a glove. This is because they are pages that, from their conception, were design to convince the user to perform this main action.
This does not mean that it is impossible to have conversions through other pages that