The Importance of Quality Content
Technical SEO : This involves optimizing the technical aspects of your website, such as loading spee, mobile-friendliness, and site architecture. […]
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Most important pillars for any long
Less effective for direct conversions compare to search ads. It can be perceive as intrusive by users, resulting in lower
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Behaviors and demographic characteristics
Reach users with high purchase intent because your ads are shown to people who are actively searching for terms relate
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The nudge theory: understanding our consumers
Richard Thaler, winner of the 2017 Nobel Prize in Economics, is consider one of the leading exponents of behavioural economics.
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The powerful uses of artificial intelligence in marketing
Artificial intelligence (AI) has become one of the most disruptive technologies of our time. Its ability to analyze large volumes
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The power of words in marketing and sales
In marketing and sales, words are a powerful tool. They can inspire, persuade, excite and convince people to take action