How to Generate Leads?
Once you’ve prioritized creating personas and content aimed at attracting new leads, the next priority will be to create “bait” to make your visitors move forward to each next stage of your sales funnel!
What I called “bait” is actually content so valuable and intriguing that it will make it impossible for a curious person not to want to know more about it:
- Your brand culture;
- The authority she exercises;
- The other content she publishes;
- And the services or products it offers!
The same scale of importance indonesia telegram data used in lead scoring can be interpreted in lead generation: the more valuable the content is , the more information a visitor will need to provide in order to receive it.
While blog articles are public for anyone to find (helping to attract new leads), materials such as e-books, webinars and spreadsheet templates can only be accessible after visitors provide a about your strategy!
Speaking of strategy, creating marketing for fence installers content for these different lead attraction and management priorities is part of Inbound Marketing : the methodology that Orgânica specializes in!
You can access the Inbound Marketing Manual for free here at the agency to learn other tricks on attracting, generating, qualifying and nurturing your leads until you convert them into customers!
How to manage leads?
Did you see that just as important as attracting and generating leads is the way you guide them from the top to the bottom of the funnel — until they close a deal?
An effective way to achieve whatsapp database brazil this result is by educating leads:
- About the problems they face;
- About how they can solve them;
- And how your brand can facilitate this process through services or products that only you have!
But be careful: trying to sell to a lead when they are not ready to buy can make you lose them!
To ensure opportunities for success , it is worth:
- Spend some time getting to know your leads through personas and Digital Marketing metrics ;
- Educating leads through quality content that reflects their purchasing journey;
- And qualify them, step by step, in an automated way.
Hiring a Digital Marketing automation tool is a great solution because it allows you to:
- The construction of automatic lead scoring, based on lead behavior;
- Email Marketing is also automated, sending the right message to each type of lead at the ideal moment in their journey;
- And a reduction in CAC (Customer Acquisition Cost).
This reduction in CAC happens because, with Digital Marketing automation , your team spends less time micromanaging the perfect moment to send proposals or nurturing that will reflect in positive results.