One of the most effective methods of promoting educational products is considered to be content marketing – a method, the essence of which is the creation and distribution of useful content to attract and retain customers, as well as to increase sales.
What does this look like in practice?
For example, an educational platform launches its own blog and starts posting materials in it, but not just advertising, but publications that are truly interesting and useful for its audience. You can talk in detail about the learning process and prepare recommendations for students, develop career guidance tests and share successful cases.
It can be said that content marketing and online education are a perfect match.
Instant results are not the case with content marketing in estonia phone number list most cases, although sometimes customers make a purchase decision right away. There is no place for intrusive advertising and aggressive sales in content marketing, and this approach perfectly matches the characteristics of the audience .
Potential clients of educational platforms approach the choice of a product thoughtfully, preferring to collect as much information as possible and then make a decision.
On “Clerk” you can launch your project’s blog and post your own materials in it, or you can entrust the creation of content to us: we will select relevant topics, write texts and develop covers. We offer our advertisers several rates: you can choose the most suitable format of cooperation for yourself.
Partner webinars
An effective method of promoting educational products is partner webinars . These are joint online events of “Clerk” and a partner. “Clerk” will provide a platform for holding the webinar, take on the technical organization and announcement.
Holding a partner event is an opportunity to tell a wide audience about the product and build contact with clients. The result is a guaranteed lead base ( from 150, but on average we collect more than two hundred applications ).
Placement in the events directory
Another method of promotion on “Clerk” is placement in the event catalog . You will have a landing page with a lead form or referral link with automatic announcement in the feeds.
Posting in the event directory works 5 quick questions about salesforce integration with hubspot effectively to expand your audience . With this tool, you can tell about a course, webinar or other event.
Email Marketing
Email marketing can bring impressive results, but only if it hits phone list the interests of your audience. In general, email marketing solves several problems at once : it attracts traffic, motivates the client to perform a target action and works with the image of your project.