If your checklist for writing a new blog article ends with the item: “publish on the blog”, pay attention. We may have just helped you uncover the reason why your blog traffic isn’t growing the way you imagined. Part of the life of each piece of content should also be its promotion. But how to estimate how much effort is worth investing in the distribution of different types of content? The content promotion pyramid will help you with this.
Content Promotion Pyramid
There are also marketers who spend much more time promoting content than creating it. For the most successful pieces we’ve managed to release, this tactic is certainly in place. Sometimes it is enough to help the organic spread of content a little and suddenly it goes viral. However, investing time in content that is not ver oman whatsapp number data y successful for whatever reason might not pay off.
In order to know which content to promote in which way, we created such a tool. We call it the Content Promotion Pyramid , and it tells us how much time, effort, and money we’ll need to put into promoting new content before we even create it. It helps us better plan the budget, manage time and remember to spread the content.
It consists of three levels and in each level there are certain a recreation emerges as a necessary tool for designers ctivities that we can do with the content to make it spread more easily. These activities are graded based on difficulty:
The basic level of promotion is a set of activities that we perform on all posts that we publish on the blog.
For more challenging and interesting types of content, we continu uk data e up the pyramid – to the second level of promotion (Advanced)
For the most demanding and most popular pieces of content, we also include promotion techniques that fall into the highest level of our pyramid (Maximum Promotion).
Of course, you can adjust the activities that we have suggested in the pyramid according to your own preferences and knowledge. Over time, you will find out for yourself which activities are worth doing and when. Further in this article, we will present to you the specific activities that we have included in the pyramid. You can start with them, for example, and gradually improve your own content promotion pyramid.
Level 1 – Basic promotion
Basic content optimization for search engines
Search engine optimization no longer means that you will copy keywords in an unreasonable amount in the article. Rather, it is better to focus on relevant keyword phrases (or even better groups of keywords. And make sure that you mention them in some form at least in the title and description of the article (English meta description) and naturally in the text. In addition, basic on page SEO factors include the degree of linking to related content on your website. WEwhich will help increase the value of your website from the point of view of search engines.