The withdrawal of cookies from the market – this has been talked about for a good few years. The date of the disappearance of third-party cookies from the market is approaching inexorably, and this means huge changes for the entire digital advertising industry. So how to properly prepare for the “cookie armageddon”? You will learn about it in our article.
What are cookies?
Cookies, also known as cookies, are small pieces of data that websites send to a user’s browser and store on their device. What are cookies for? They have telegram blast several uses, including allowing websites to “remember” users between visits – so you don’t have to log in to your account every time. They are also used to collect data about how a website is used, which helps website owners analyze its performance and improve its functionality.
External domain
When you visit a website, cookies may be set by a domain other than the one you are currently on. For example, when you visit an online store, a cookie from a banner placed by an advertising company (a third party) may be saved on your device.
Google and cookies
Google undoubtedly dominates the search engine market – its share is as much as 80-90% . This also means that the giant from Mountain View is one of the largest players in the digital advertising industry. It uses third-party cookies to personalize the ads that users see on various websites – not just in the Google search engine itself. This allows advertisers to reach specific groups of users based on their previous activity on the Internet.
When will Google phase out cookies?
Google initially announced its intention to phase out third-party cookies in June 2021, planning to complete the process by the end of 2023. However, this 5 best wordpress migration plugins deadline later changed: the new cookie phase-out date is the end of 2024. In early January 2024, a certain announcement of changes appeared in the Google browser – the Tracking Protection feature, which is available to 1% of a randomly selected group of Chrome users.
What to use instead of cookies? Server-side analytics
Does the removal of cookies mean that advertising campaigns will be less effective? Not necessarily. One solution is server-side analytics , or server-side analytics. This is an advanced way of collecting and analyzing user data that differs significantly from loan data traditional client-side analytics. Here is a more detailed explanation:
Data processing
In server-side analytics, it is the server, not the user’s browser, that collects data. This allows for effective tracking of user behavior and then transferring the data to analytical and advertising systems without using third-party cookies.