However, The goal of any business is to ensure that as many customers as possible go through the entire sales funnel. At certain stages of the funnel, some potential buyers are eliminated and it is necessary to understand why this happens.
Here are several important steps in building a sales funnel:
1. Working with the offer. At this stage, the oman phone number list product is worked out in detail, it is found out whether it will be valuable and useful for the target audience. Based on this, a unique offer is formed. However, which should convince the potential buyer that he needs the product.
2. Working with “cold” clients. This is the potential target audience of the product. However, which does not yet know about it. The larger the circle of these clients, the higher the likelihood that more buyers will make a deal.
3. Forming interest in the buyer. It is necessary to emphasize the advantages of the product and the benefit that the client will receive in the david banks event of a deal. For example, if our product is a frying pan, then we can emphasize the non-stick coating, so that the products will not stick to the surface when frying, and it will be easier for a person to wash it.
4. Handling objections. For instance, It is important to prepare arguments in advance regarding possible questions from the client. It is necessary to relieve resource data him of indecision by convincing him of the need to buy your product. For example, if the price is higher than that of competitors, you can argue that it is high quality, and also offer free delivery and long-term warranty service.
5. Analysis of results. It is important to analyze each stage of the sales funnel to understand when and why potential buyers who were initially interested in the product leave.
Automatic sales funnel
The difference between an automatic sales funnel and a classic one is that it uses automation tools throughout the entire customer journey: from introduction to making a deal.
There are several basic elements of an automatic funnel:
- A lead magnet is a free product: an e-book, product samples, a booklet with tips. To get it, you need to leave your contact information. A good tool for attracting leads is website widgets , which you can use to offer visitors to subscribe to a newsletter and get a discount.
- For instance, A tripwire is a cheap product that is offered to a person after they subscribe. It should be something that will interest the customer to pay immediately, even if it is a small amount.
- The core product is what the company sells and what the lead magnet and tripwire lead the client to.
- For instance, Upselling is maximizing profits through additional services or products that are offered when purchasing a primary product. Online stores often use a product recommendation feed that shows the user related or similar products on the primary product page.
- The return path is a tool that encourages the customer to make a repeat purchase.