Safe storage of information about website users is the first thing a business owner should think about. Databases and customer relationship management systems will help to systematize them.
Information about users must be:
- up-to-date – make changes or delete outdated customer information;
- specific – the data must be sufficient to establish the identity of the buyer;
- segmented – separate customer information by the purpose of its use;
- agreed upon – ask the owner of your personal data for permission to process it.
Information about users must be stored until the philippines phone number list purposes of its processing are achieved.
In order for the collected data to be useful to the jean mizrahi business, it is necessary to work with it further. First of all, segment or divide into groups according to predetermined characteristics. For example, by interests, field of activity, marital status or age.
Segmentation is necessary for creating a unique resource data selling proposition, advertising and choosing a promotion strategy. User characteristics will allow you to clearly understand who you are selling the product to and what problems it solves. Thus, based on the history of site views, the company creates a product recommendation feed . This allows you to increase the average bill and the company’s profit.
Why else is segmentation needed? It helps:
- create relevant messages – speak the same language as the client;
- optimize marketing costs – new users will see pop-up windows with an offer to register, but regular visitors to the page will not be interested in such a widget;
- increase audience loyalty.
Why do you need a UTM tag composer?
Do you know where your customers come from? UTM tags (Urchin Tracking Module) will help answer this question. They are tags in the website address bar, by which analytical systems determine the statistics of visits to web pages. They are necessary when launching an advertising campaign or generating mailings to users.
UTM tag parameters can be specified manually or using a special program – a composer. The latter option will reduce the likelihood of errors: the system will correct them and quickly issue ready-made tags according to the specified conditions.
It is easier to organize the collection of data about website visitors with the service for increasing sales on the website . Install ready-made pop-up windows and forms, choose a suitable design or create your own without involving programmers. Prices for widgets depend on the subscription duration and the number of visits to the site, and the first 14 days of using the service are free.