CVR is calculat by dividing the number of users who complet the intend action (e.g. a “conversion”) by the number of clicks generat by your promot content or page.
Actions
Taboola’s CPA code or image pixel on
an advertiser’s website. For example, submitting a form
(contact request, newsletter signup, registration, etc.)
or making a sale. A conversion can be defin as
user engagement (e.g., pages visit) or
More explicit actions (e.g., newsletter signup
purchases) as defin by the advertiser.
CPA (cost per action)
CPA is what an advertiser pays for a specific action. To calculate the average CPA for a campaign, divide the total amount of money spent by the number of actions (e.g. spend / actions).
Spent
Overview of spend per greece email list campaign with a drill down to spend per link. Which metrics to analyze in marketing and sales In addition to looking at campaign metrics, knowing how they are impacting your company’s results is essential for making investment decisions. Some metrics worth monitoring at a business level are:
• CPA (Cost per Acquisition): can be analyz at different levels, the most common being the Total Cost of the ads/number of Leads generat, i.e., how much the action perform by each Lead on the Landing Page cost the company;
Number of Leads Generat
How many people perform the desir action;
• Number of Qualifi Leads: How make sure you use a many of the Leads fit the ideal audience (are in line
with your persona) and were work on by sales;
• Number of Sales: How many of the qualifi Leads made a purchase
; • Revenue: The aero leads total value brought in by sales to
these Leads.
In practice
How to get start with Native Ads
Once you’ve defin your goals, it’s time to get start and create your first Native Ads campaign.