Companies from different sectors participated
In the study and were asked about relevant questions such as: what are the objectives they pursue with their actions, what type of testing they carry out, how they manage email marketing in the company, how their metrics have evolved in the last year or how much they invest in email in relation to the total marketing budget.
We highlight, for example, that 61.4% of participants saudi arabia phone number search say that their email opening rate has increased in 2020 and 50% also highlight a positive increase in their click rate . Both percentages have increased compared to those recorded in 2019. As for the conversion rate , the majority ( 47.1%) say that it has remained the same . However, the percentage of companies that say that it has increased compared to last year is up by 10%. Very positive figures for the channel.
Interesting fact is the large number of companies
That already implement responsive email design. We are talking about 94.3% , almost 20% more than in 2019 (75.3%). An initiative that is currently already a what should you cover in your terms and conditions? must in the field of email.
In this edition, participants were also asked to rate. The results of their email marketing , with 7 and 8 being the most common scores. This figure coincides with the average mastery that most companies (58.6%) claim to have in the discipline.
The study is aimed at marketing professionals
Presented not only as a tool for powder data comparing and analysing. The different actions being carried out by Spanish companies. The opportunity to compare the results and conclusions drawn with those obtained in the previous edition. In short, it offers a very real picture of the state and evolution of email marketing.