Juliana Monacchi
Juliana Monacchi
Content Manager at FromDoppler. He loves reading, travell updated 2024 mobile phone number data ing, and going to the theatre. He dreams of learning to play the drums.
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How to Layout Responsive HTML
Do you want your pieces to be displayed on all types of devices ? Create all-terrain Email Campaigns with the advice of our expert Nazareno Oviedo . Discover them now!
Coding your emails responsively is no longer an option but a requirement to achieve the results you are looking for. Can you imagine that one of your subscribers does not access your promotion because they were unable to view your campaign? Don’t even think about it!
On September 9th, hundreds of people attended a new online training from Doppler Academy ws data given by Nazareno Oviedo , UI Developer at Making Sense . The speaker not only gave excellent tips on Responsive HTML but also took charge of coding a live Email Campaign.
Have you missed the Webinar or do you want to see it in detail to layout your pieces with Nazareno? Here is the video! But first… We recommend that you register for the next free online training that Adrián Peláez , Direct ddos attack affects azure services or of Communications at SOWEB , will be giving : “How to use Influencer Marketing in your global strategy” . Register now!
Why your pieces should be Responsive
Let’s take it one step at a time! To start, Nazareno made it clear what Responsive Email is :
It is one that adapts to the environment of our Subscriber, based on the size of the screen and the email client.
If you want to achieve maximum effectiveness in your Email Marketing strategy , you must make your pieces accessible to any user and any type of device, whether smartphone, tablet or netbook . Is it essential to achieve this? The answer is: of course it is!
According to a study by Litmus , mobile openings have increased by 500% in 4 years : in 2011 they accounted for only 8%; today, they reach 53%. At the same time, the number of emails opened on desktop has decreased considerably: from 58% in 2011 to 22% in 2015.
What can you do with Responsive Emails?
The space you have to organize the elements of your room is not the same for a desktop version as it is for a mobile device. With less space available, you will have to think about rearranging those objects to prioritize what is truly important.
Thanks to Responsive coding, you can modify the size of content, images and fonts to make them appear exactly as you want, depending on the email client and the type of device where your email is opened.