The global scene is constantly changing, with new opportunities and challenges every day. You’ll want to stay in the know and we’re here to help. Enjoy Globig’s weekly curation of insights on how to expand your business, locally and globally. Based on your feedback, we’re going to be including more content directly focused on expanding into new markets: insider knowledge on marketing, sales, demand generation, strategy, regulations, and more. Let us know what you think at [email protected].
GLOBAL
Do’s And Don’ts Of Selling In
Via Demand Gen Report: As the world grapples with a global pandemic, economic slowdown, civil unrest and racial injustice, business leaders need to change the way we communicate. Read More
The Three Elements of Trust
Via Harvard Business Review: And which one is most important for leaders. Read More
From Plandemic To Breadcrumbs: Conspiracy-Theory Slang
Via The Economist: Those who think the world is full of intrigue and plots often have their own l cambodia telegram data anguage. Here are some examples. Read More
DEMAND GEN
Why A Hybrid Demand Generation
Via Business 2 Community: The current crisis reinforces why most B2B compan strategies are not mutually exclusive ies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. Read More
Why Digital Transformation Should Be Your New Demand Gen Strategy
Via ClickZ: An ideal martech stack includes tools that enable lead nur by lists turing, content management, customer satisfaction and automation – all with the goal of facilitating growth. Read More
TESTING
A/B Testing: Why And How To Do Split Testing On Your Website
Search Engine Journal: A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here’s how to do it right. Read More.