Such questionnaires do not contain overt advertising – they are created for entertainment. However, they must contain information about the products or the company. The site visitor subconsciously gets acquainted with the advantages of the trade offer and independently makes a decision about the purchase.
Selling
Necessary for the implementation of the company’s commercial goals – increasing sales, increasing the average bill, selecting a suitable product russia phone number list or service. In what situations can this quiz format be used? For example, when a person cannot decide to buy, although he was interested in the product.
Testing will help:
- increase the need for the product,
- offer a personal discount,
- collect contacts of potential clients for further work and sales.
A pleasant bonus is an essential attribute of such quizzes. Create a feed of product recommendations based on visitors’ answers or give a promo code for the next purchase.
Engaging
Imagine that a person is interested in your company, carlos toledo hr director but is not yet ready to buy the product. Your goal is to tell more about the product or service, describe the benefits and work with objections. Quizzes will help the visitor make a choice.
For example, create an educational test to choose resource data a suitable product. For example, foreign language schools can develop a survey to determine the level of English proficiency. And a music instrument store can create a quiz on the topic “Which instrument can you become a virtuoso of?”
Add some originality to your site with interactive quizzes. Developing a quiz will take a minimum of time, and the result will please you with a high conversion rate at a relatively low cost of applications. Depending on the needs of the business, quests can be used for:
- Calculating the cost of a product . When each commercial offer is unique, it is important to show concern for the client. Just a few questions to the user will help quickly orient him to the cost of services.
- Hidden advertising . Talk about the product unobtrusively during the game.
- Product selection . When a customer is lost in the variety of products, narrow the search to a few options. For example, offer to take a test “Which houseplant is right for your home?”
- Defining consumer preferences . Small surveys will help you gather data on your target audience, conduct segmentation, and develop a unique selling proposition.
You can install a quiz on almost any Internet platform: on a website, landing page, in social networks or in an email newsletter. We will talk about the features of creating quizzes below.
How to Create a Quiz Survey: A Beginner’s Guide
You can create your own quiz for your website using special programs. Decide for yourself which option to choose. The quiz development algorithm will be standard and consist of several stages.
1. Defining the topic and goal . Answer the question: “What tasks will the new test solve?” This could be attracting an audience, increasing sales, or collecting customer contacts. Have you come up with a name for the game? Let’s move on.
2. Choosing the format. What will the quiz look like? It could be a few simple questions or a detailed quiz with multiple-choice answers.
3. Composing the questions . However, Remember that your goal is to interest users, so stick to simple and clear wording.
4. Defining the design. Find a few suitable pictures that will complement your test.
5. Present the results. The main value of quizzes is the final bonuses for participants. Create a final page for collecting user contacts. For example, ask to enter a name and email address to receive the survey results. However, Pop-up windows – widgets will help you supplement your survey page with pop-up windows and product recommendation feeds . Choose a tariff with suitable options and prices for widgets , and use the service for free for the first 13 days.