What has changed? This is the question that must be asked when something has changed. For better or worse. We must find the why behind things:
- When you are billing one day much more/less than normal.
- When suddenly your children can’t stop catching one cold after the next.
- When you’re training for a marathon and you keep getting injured over and over again.
- Etc.?
What I’m really interested in now is analyzing numbers, but in reality the systematics are similar.
From big to small
As is. You have to go from the most relevant to the least relevant.
The first question would be.
- “What happened?”
Answer:
- “We have billed less this month.”
Okay, now that we know the facts, let’s look at the next steps.
How much less have we billed? This way we can determine the seriousness of the issue before moving on to the why. Likewise, you should keep in mind that it is not the same to compare what you have invoiced this month up to yesterday with sweden whatsapp number data the same date of the previous year. Why do you say the same? Look, I’ll tell you.
Find out why with detailed data
That’s why it’s a good idea to have Google Analytics top 10 best web development agencies in peru installed. Now you can check the numbers and get to work.
But of course. You still don’t do anything with the data itself. If you say that “we have invoiced less” consciously or unconsciously you are comparing it with something.
So go into a little more detail about what you want to find out.
Compare
“I want to understand why we are billing less qatar data this month compared to last month.”
Okay, perfect. That already serves us a little better.
Now my question to you is this: Would it make sense to compare September with August because you want to understand why you suddenly billed more in September?
Not really, because I think we can all agree that in August people are on vacation and worry less about shopping online.
It would be better to compare the recent month with the previous year. This way the conclusions are more valid.
What data do we have?
It may be that Tuesday is your best sales day and it appears more in one period than in the other. In this case, it would be better to look at the days apart from the date. If you want to compare August 1-20 of this year, you should look at the date August 3-22 of last year so that it contains the same days of the week.
For a comparison to be valid, keep that in mind.