Structured data helps search engines better understand the structure of the content of your website or e-shop. This is a great opportunity to provide search engines with not only the text, but also the meaning of the given information. For example, if you have a product price of CZK 560 listed on the website, then from the robot’s point of view it is text and numbers. But with structured data, you advise him that it is a price.
Make it easy for robots
With properly set structured data, you can help robots understand the meaning and function of information on the web. In some cases, structured data will help to make the search result more att turkey whatsapp number data ractive (for example, with graphic evaluation, images, test differentiation from other results, etc.) and thus allow you to make your website more visible and bring more customers to it . And the higher the CTR , the greater the incentive for the search engine to show you higher in the search results because they see that it is a relevant search result that people are clicking on.
The Schema.org project was created based on the cooperatio the risk management system can be used to avoid n of Google, Microsoft and Yahoo. The goal of this collaboration was to improve the web by creating a unified scheme for tagging data in pages.
The selected schemas must then be included in the source c rich data ode of the page . You can implement data using several formats, but even Google itself recommends implementing data using. JavaScript Object Notation for Linked Data (JSON-LD). You can read more about these formats, for example, here .
Structured data using Schema.org
How your search result can change when you use structured data
The Google search engine can work well with some structured data and adapt the search results thanks to it. Your result can then be more attractive and expressive than other, ordinary ones. Here are some samples, you can find more in the gallery from Google.