How a company’s marketing resource affects sales
Both to create a product and to achieve other business goals, the company needs resources – tangible and intangible . Among the intangible resources, the marketing resource occupies a special place: it is what helps the client and the business find each other and makes the company competitive.
Attracting a client and holding their attention, generating ghana phone number list demand for a product – all these tasks are solved by brand reputation, its promotion, company recognition and audience loyalty.
1. Company recognition
One of the foundations of successful marketing is company recognition : it helps in forming an image, increases competitiveness and forms trust of the target audience. Ultimately, recognition affects sales: customers prefer to buy from those they know, and this works for both one-time and regular purchases.
To increase brand awareness, companies use all sorts of tools, from traditional advertising and sponsorship ( for example, a brand might support a music festival or sporting event ) to mascots and the “category king” strategy.
When working with brand awareness, consistency is important: you need to constantly remind your audience about the brand and be in the line of sight of potential buyers as often as possible.
An effective solution is to associate the brand with something memorable : for example, many well-known brands are associated with a certain color and shape. And some companies use the same slogan in advertising for a long time – this is another way to be remembered by the audience.
2. Brand promotion
The main objectives of promotion are to convey the b2b companies: what makes a successful podcast? image of the brand to customers, tell about its advantages and form a desire to become the owner of the product or use the service as soon as possible. There are a huge number of promotion methods: companies often use all available tools – from traditional to non-standard. Among the most common:
- Content marketing.
- Contextual advertising.
- Influence marketing.
- Webinars.
- Affiliate marketing.
- Working with reviews.
- Outdoor advertising.
- Email marketing.
- Participation in specialized events.
There are other ways of promotion. The powder data maximum effect can be achieved by combining different tools . Moreover, we recommend that you take into account the specifics of the company. Often, what works for one brand turns out to be a completely unsuitable solution for another.