Alan Vaynor
Alan Vaynor
Digital Project Manager at Ditt. Passionate about Digital Marketing, loyal to teamwork and follower of new industry trends.
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How to get a lead to love your brand
Attracting qualified leads, getting them to complete the form that makes them part of our database, and getting to know them well enough to offer them personalized content , requires time, effort, and strategy. An investment of valuable resources that turns into disappointment when that lead we dreamed of seeing become a loyal customer leaves us.
The good news?
Reviewing the actions we implement to keep our rebellious Lead’s interest ali telegram database users list ve often tells us that the difference between success and failure when it comes to gaining their loyalty is often in the details . And that a few small adjustments to our loyalty strategy will be enough to win the hearts of our new Leads forever.
Below you will learn some of the secrets that will help you turn your leads into lovers of your brand. Take note!
Secret 1: From friend to fan, from fan to customer
Wanting to rush the process that leads a Lead to becoming a client is a mistake that is as common as it is easy to avoid. The key? Evaluate the profile of each Lead , their activity on our site and/or how they interact on our Social Networks to offer them content that is relevant to them.
Interesting content, not offers: promotions and discounts will 6 ways to use forms in email marketing be much better received by a Lead interested in becoming part of our world than by one who is bombarded with invitations to buy when they first meet us.
Quality content also has the added advantage of allowing us to improve our positioning and visibility in search engines.
Secret 2: Tell me where you come from…
Another fairly common mistake when it comes to retaining leads is not taking into account turkey data the way in which each one became part of our database .
Typically, those who first access a brand’s website do so after searching for s . A pecific products or services, while those who approach it through social media are attracted by the lifestyle that the brand conveys and represents . Taking this difference into account when personalizing the content that we offer to each profile is crucial.
With the second group we can play with other types of content and . A associated with the values of our brand, and the possibilities are as wide as they are fun: from cooking recipes to photography contests or games of all kinds. Creativity rules.