A simple way to prepare your company to attract and manage leads is to use each. Stage of the sales funnel as a reference to understand:
- What keywords are your ideal customers searching for on the internet that lead them to your business?
- When they come to you, what stages of awareness do they go through before purchasing from your brand?
- After someone makes a purchase, what questions do they have about your service or product?
Using the sales funnel india telegram data as a reference (and remembering to adapt it to the phases that. A your customer specifically goes through in your company), you can define:
- What content to produce using keywords that attract new visitors;
- What content (and what Digital Marketing strategies ) are needed to guide. A the visitor through the rest of the funnel;
- And what materials marketing for fence installers will need to be created to ensure that the lead, after becoming a customer, uses your service or product satisfactorily and comes back to buy more!
By identifying the stages that your ideal customer goes through in your sales funnel. You can save time and resources by implementing only the strategies that really lead a stranger to do business with you!
Remember that the path a person takes through your sales funnel is not always linear!
To ensure that you invest resources and pay attention to the correct steps that prepare the sales funnel to receive new business sale lead leads — and nurture them efficiently — it is worth prioritizing your creation time in two phases:
- Attracting leads;
- And the generation of leads.
I will explain better below.
How to Attract Leads?
Content creation is a fundamental part of attracting and driving leads through the sales funnel .
Instead of producing content willy-nilly, starting by directing your company’s resources towards the priority of attracting new leads helps to bring order to the chaos.
In this step, you will follow some of the tips I presented in the visitors section, but you will go further!
First ask yourself who you will be creating the content for .
Try to imagine all the tastes, problems and even the routine of the person who will stop everything they are doing to search for answers on the Internet.
In addition to the topics and keywords she will use in her searches, try to think about:
- Are you single? Married? Do you have children?
- Where does she live?
- What dreams does she have?
- What is her biggest problem?
- How can your company solve this problem or help them achieve this dream?
What is the average age of this person?
I know it’s weird, but asking these questions helps you come up with a realistic profile of the type of person who has the greatest potential to find and engage with your business.
This creation of a fictional character, but based on real probabilities of your ideal client, is what we call a “persona” in Digital Marketing .
Creating one or more personas is an efficient method because it directs the creation of your content not only to the stages of people’s awareness of your brand, but also to the type of people this content serves!
This way, you basically attract the persona you invent — so create your ideal persona before creating the content that aims to attract new leads !
When Gramado Summit needed help understanding what type of client it needed to achieve faster results (and waste fewer resources shooting in all directions), it turned to Orgânica.