Qualified Lead (QL)
Using some lead nurturing tactics, it is possible to get to know the suspect a little better to the point of being able to create a first draft of their profile .
An ICP (Ideal Customer Profile) has all the characteristics that your business might consider ideal to enable a sale — that’s a qualified lead !
MQL (Marketing Qualified Lead)
When a lead goes through greece telegram data the purchasing journey enough to recognize that they have a problem that needs to be solve and that only your company can do it, this is the type of lead qualified by Marketing — or MQL for “Marketing Qualified Lead”.
This potential customer profile engages with your content, achieves a high lead scoring (level of engagement measured by score) and has maturity about your services or products to accept your offers!
Therefore, an MQL has, in addition to the correct profile, the interest and maturity necessary to buy.
SAL (Sales Accepted Lead)
This is because, often, the information filled in by leads in your database is incorrect (whether on purpose or unintentionally)!
Since a good carpenter defining your brand personality measures twice to cut once, it is more effective (and cost-effective). To validate the MQL to make sure he will qualify to say “yes” to your offer.
Tip: What is Inbound Sales and how can it help my company?
SQL (Sales Qualified Lead)
Once the MQL is validated business sale lead as SAL, it means that he has been educated by the sales team. A through consultative selling and has decided which product or service he needs from you!
Now SAL is an SQL : a “hot lead” and qualified for sales or, in English, a “Sales Qualified Lead”.