A quiz is a short survey in a game format for website visitors. Its purpose is to obtain user data and increase interest in a product or company. In fact, it is a type of customer capture form — lead magnets. The desire to find out the answer to a question or get a bonus motivates a person to participate in quizzes. As a result, the business gets a higher conversion rate and new customers.
What is a quiz survey for a website
The principle of quizzes is simple: a potential buyer visits the company’s website. On the main page, he is asked to answer several questions to quickly select a product or learn something useful. Based on the results of the survey, the person receives a bonus, and the company receives contacts of potential customers.
Quizzes help businesses:
- Reduce the cost of attracting poland phone number list an audience – invite users to share the results of the game on social networks and get new applications.
- retain website visitors.
- talk about products in an easy-to-understand manner – unlike advertising, surveys are not annoying and take up a minimum of time.
- collect a client base.
- to motivate a person to make a purchase – bonuses, discounts, personal offers motivate them to purchase a product.
Quiz survey options for business
However, The main advantage of quizzes is their versatility. They can be successfully implemented in any niche and on various types of sites. Only the goals of the resource data tests and the questions that make them up will differ. For example, in the B2B sector (from English business-to-business – “business for business”), interactive surveys will help to create an accurate commercial proposal.
Depending on the company’s marketing needs, the following quiz survey options can be used.
Entertainment
The main goal of a quiz is to engage users and increase brand loyalty. However, When creating quizzes, simple questions and original scenarios are used. For example, a virtual game or a humorous test in the form of a pop-up window will do. Such a widget for a website will attract the attention of the audience and help keep visitors on the page.